Sofia Richie turns up the heat in her latest collaboration with Frankies Bikinis.
The 20-year-old teamed up with the Los Angeles based premium swimwear and apparel brand to create a 10 piece collection fit for every body type.
The campaign stars Sofia showcasing her incredible body in the trendy tie-dye designs, while posing in the most unlikely of places, including a convenience store, the skate park and more.
New launch: Sofia Richie turns up the heat in her latest campaign for Frankies Bikinis
Dynamic duo: The 20-year-old teamed up with the Los Angeles based premium swimwear and apparel brand to create a 10 piece collection fit for every body type
Out of the day: The campaign stars Sofia showcasing her incredible body while posing in the designs at a local convenience store and skate park
Collaborating on a swimwear collection was natural for Sofia and Frankies Bikinis founder Francesca Aiello, as they both have spent much of their time growing up by the water.
The Frankies Bikinis x Sofia Richie collection consists of 10 swimwear separates available in pink and blue tie-dye prints.
‘When dreaming up the perfect “it” girl to collaborate with, Sofia instantly came to mind – she exudes such confidence and femininity,’ said Francesca.
‘Working with Sofia on this collection and then bringing it to life in our campaign shoot was a breeze.
‘Our personal style and taste link up perfectly and I think that had something to do with the fact that we both grew up living the typical California girl lifestyle.’
Someone’s gotta do it: Sofia models a pink and white tie-dye bikini atop a convenience store counter
On trend: The Frankies Bikinis x Sofia Richie collection consists of 10 swimwear separates available in pink and blue tie-dye prints
Confidence is key: ‘I strive to make bikinis that everyone – and every body type – can feel confident and beautiful in,’ said Francesca
‘A big focus for us was making sure the silhouettes were flattering to different body shapes and sizes because no body is the same, and no swimsuit will fit everyone the same,’ said Sofia.
‘Along with this, we thought it was also really important that we styled this campaign in a way that reflected my personal style – girly with a tomboy flare.
‘Whether I am wearing baggy jeans with a fitted tank, oversized hoodie with bike shorts, or styling my swimwear with a pair of sweatpants and sneakers, I love to have that perfect mix of femininity and tomboy,’ Sofia shared.
Something for everyone: ‘A big focus for us was making sure the silhouettes were flattering to different body shapes and sizes because no body is the same, and no swimsuit will fit everyone the same,’ said Sofia
Swim + sneakers: ‘Along with this, we thought it was also really important that we styled this campaign in a way that reflected my personal style – girly with a tomboy flare’
Star power: Miley Cyrus, Rita Ora and Ariel Winter are all fans of Frankies Bikinis
Francesca launched her swimwear line Frankies Bikinis in 2012, at the age of 17.
Since then, her brand has become a favorite with stars like Miley Cyrus, Rita Ora, and Ariel Winter.
‘I’ve always been super picky about my bikinis – the fabric, the cut, and how they fit my body. So my mom encouraged me to have a few custom made and we started the trial and error process of creating the perfect bikini back in 2012,’ said Francesca.
‘I strive to make bikinis that everyone – and every body type – can feel confident and beautiful in.’
Her philosophy shines through in this collection, with tops built to support larger or smaller busts, high and low cut bottom offerings, a variety of coverage options and more.
And they’re versatile! As a fan of wearing her bathing suits as streetwear, swimwear tops in this collection can be worn beyond the beach.
The separates range in price from $85 – $100 and are available for purchase now on the brand’s site.
Moderate pricing: The separates range in price from $85 – $100 and are available for purchase now on the brand’s site
Same page: ‘Our personal style and taste link up perfectly and I think that had something to do with the fact that we both grew up living the typical California girl lifestyle’ said Francesca
Balance: ‘Whether I am wearing baggy jeans with a fitted tank, oversized hoodie with bike shorts, or styling my swimwear with a pair of sweatpants and sneakers, I love to have that perfect mix of femininity and tomboy,’ Sofia shared
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .