Priscilla Hajiantoni was just 26 when she decided to back herself and launched Bangn Body, a brand best known for its firming lotion and iconic yellow tubes
A young woman has revealed how she made the stomach-churning decision to spend her hard-saved first home deposit on launching a business.
Priscilla Hajiantoni was just 26 when she decided to back herself and launched Bangn Body, a brand best known for its ‘game-changing’ firming lotion and iconic yellow tubes.
Speaking to FEMAIL the now 30-year-old from Melbourne, Australia admits she was anxious to spend her hard-earned cash on a dream.
‘It was one of the biggest decisions of my life, but I also knew this is what I needed to do and had to back myself as we were putting everything into it.’
Not only did she spend her life savings but the business minded young woman also ditched her job in corporate business and finance to start her company.
‘I finished up work on the launch day of Bangn Body. I knew if I wanted this to be my reality I needed to go all in with no plan B,’ she said.
And it has paid off – the blonde beauty has sold over 600,000 tubes of the $48 firming lotion in just four years.
Priscilla Hajiantoni was just 26 when she decided to back herself and launched Bangn Body, a brand best known for its firming lotion and iconic yellow tubes
She has sold 600,000 tubes of the original firming lotion
Within two years of starting her business Priscilla had made $8million earning her a spot on the Forbes Rich List.
She also managed to get her foot in the door of the property market and has bought a house in Melbourne with her husband Jake.
‘We are hoping to renovate but like anything Bangn Body takes full priority so this is a slow renovation.
Jake used to work in commercial construction but left to work at Bangn Body.
Priscilla’s husband Jake used to work in commercial construction but left to work at Bangn Body
‘I cannot believe that our yellow tube has travelled into that many homes and peoples lives globally. When I started Bangn Body I never imagined that this would happen. I am truly grateful to be a part of so many people’s skin journey’s and helping them with their skin
The couple have been together for 15 years, and were engaged for six before getting married in February 2023.
‘This was a full-circle moment for us,’ she admitted.
The young entrepreneur is still amazed when she sees the sales figures.
‘I cannot believe that our yellow tube has travelled into that many homes and peoples lives globally. When I started Bangn Body I never imagined that this would happen. I am truly grateful to be a part of so many people’s skin journey’s and helping them with their skin,’ she said.
And admits while spending her initial house deposit was the scariest moment, financially, there have been others since starting the business.
‘There will always be moments in business where anxieties creep in, however I just try to remember why I started and what really matters,’ she said.
‘Of course there are always stresses around new product launches, scaling, formulating, manufacturing whereas before the stress or anxiety was launching and making noise. We have an incredible community who have been instrumental to our growth.’
Priscilla spoke to FEMAIL back in 2021 when she made the Forbes 30 under 30 list.
‘Within two weeks [of launching] our customers were sending in their before and after images on their own merit, thanking me and the firming lotion for changing their lives. I was stunned to say the least,’ she told Daily Mail Australia at the time.
Priscilla launched Bangn Body in March 2019 with her $48 firming lotion that now sells every two minutes around the world
!['Within two weeks [of launching] our customers were sending in their before and after images on their own merit, thanking me and the firming lotion for changing their lives. I was stunned to say the least,' Ms Hajiantoni told Daily Mail Australia](https://i.dailymail.co.uk/1s/2021/12/04/23/51347131-10275947-image-a-20_1638662234358.jpg)
The Melbourne entrepreneur’s work into the spotlight and earned her a place on the Forbes 30 under 30 list with the product
Growing up around hair and beauty salons owned by her mother and aunty, the hard-working Aussie knew it was an industry she had plenty of knowledge in to pursue.
She began to research good quality, natural skincare in 2016 after facing skin troubles in her early twenties, harnessing all of her learnings to create a firming and anti-ageing, vegan and cruelty free skincare product that was made in Australia and suitable for all skin types three years later.
Bangn Body’s debut product has a pineapple and coconut scent with ingredients like sunflower oil, avocado oil, green coffee bean extract and shea butter.
Unlike other body lotions, Bangn Body’s product doesn’t just moisturise and hydrate your skin, but it also firms it, reduces redness, bumps and breakouts and increases collagen production.
Unlike other body lotions, Bangn Body’s product doesn’t just moisturise and hydrate your skin, but it also firms it, reduces redness, bumps and breakouts and increases collagen production (eczema healing pictured)
Bangn Body’s debut product has a pineapple and coconut scent with ingredients like sunflower oil, avocado oil, green coffee bean extract and shea butter
‘It’s now pretty much known nationwide as the yellow tube of goodness, all thanks to our beautiful community,’ she said.
The brand’s introduction to beauty store Mecca saw it sell out within eight hours of hitting the shelves, a testament to how effective the products are.
‘I am beyond grateful to our loyal customers and community who have helped make Bangn Body profitable from day one and have helped us grow month on month and year on year to a multi-million dollar business that also allows us to give back to life changing charities and initiatives worldwide,’ she said.
‘I’ve always said this business isn’t for me or about me, it’s for our customers and wider communities that we can all come together to create positive change for those around us and for the next generation.’
The brand’s introduction to beauty store Mecca saw it sell out within eight hours of hitting the shelves, a testament to how effective the products are (stretch marks pictured before and after use of Bangn Body)
Finding out her business venture was included in Forbes rich list this year was a real ‘pinch me’ moment for Ms Hajiantoni
‘Bangn Body is here to creative positive change and help people’s lives and this recognition just reiterated that we are certainly on the right track to doing that,’ she said (acne healing pictured)
‘I’m nearing the end of my first tube and am absolutely IN LOVE! The smell of Pina Colada in Hawaii, the luscious-ness of the lotion and the obvious results. I already have a new order waiting in my drawers and I will keep buying,’ Nel Watkins wrote.
‘This product has changed my life! I used so many oils and creams during pregnancy and nothing stopped my stretch marks. After giving birth I found Bangn Body and the results have been amazing,’ Tiarna Maree said.
A third added: ‘Just wanted to say thank you for creating this godsend of a product! Honestly wasn’t sure if it was going to be all that was promised, but the results after seven days are literally jaw dropping’.
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