Last week Victoria Beckham revealed her high-maintenance approach to fighting the frizz: she takes her celebrity hairdresser to the ladies with her and sets up an impromptu salon.
The designer, 49, clearly keeps stylist Ken Paves not only on speed-dial, but constantly to hand. Victoria was confronted by Florida‘s notorious humidity as she celebrated David signing footballer Lionel Messi for his team, Inter Miami.
The rest of us will be facing either mugginess and perma-drizzle here in Blighty, or searing 40+ degree heat should we be heading to Europe this summer. Assuming we don’t have a hairdresser in our entourage, what’s to be done?
First, don’t panic. While we all want our hair to look healthy and nourished, some women are obsessively fixated with eliminating anything resembling natural texture.
For those of us over 40, John Frieda’s Frizz Ease proved life-changing when it launched in 1990, taking our parched, unmanageable manes and, using silicone (a hero in moderation, not the villain some claim), imparting smoothness and shine.
While we all want our hair to look healthy and nourished, some women are obsessively fixated with eliminating anything resembling natural texture. Stock image used
More than a million of Frieda’s serums are sold every year in the UK — one every 30 seconds. Unless your locks are very thick, I’d recommend John Frieda Frizz Ease All-in-1 Lightweight Serum for Fine Hair (from £7.99, boots.com) for mid-life hair, given that we tend to lose volume as we age.
Many women switch to John Frieda Frizz Ease Weightless Wonder Shampoo and Conditioner for Frizz & Fine Hair (£6.99 each) in the summer. And John Frieda Frizz Ease Weightless Wonder Featherlight Smoothing Crème for Frizzy & Fine Hair (£7.99) is ideal for touch-ups.
Brazilian blow-dries and keratin treatments may have been the rage ten years ago, but even the most devoted straight-hair addicts no longer regularly indulge due to the chemical and heat damage.
If they do give it a whirl, they opt for something from the Trevor Sorbie Smoothing Menu. These techniques claim to be 100 per cent formaldehyde-free, straightening the hair fibre with less destructive results (from £260-£470, trevorsorbie.com).
There’s also an at-home option: Answr At-Home Keratin Treatment (£44.90, answr.uk). Spritz onto dry hair until damp, leave for 60 minutes, then rinse well. Section the hair, blow-dry and straighten up to six times. Leave for three days before you wash.
There’s also Color Wow’s Dream Coat Supernatural Spray (£21.60, lookfantastic.com). This wonder product boasts heat-activated droplets that form a water-resistant coating for a supernaturally smooth guise, lasting for two to three shampoos. There’s a Dream Coat Extra Strength version (£32), too.
I prefer hair to look like hair, not some spooky, silken sheet. I usually don’t even blow dry my locks. However, those who do should seek out Living Proof PhD 5-in-1 Styling Treatment (£28, livingproof.co.uk). It weather-proofs without eliminating volume, as many anti-frizzers do.
I prefer to improve condition. Living Proof’s No-frizz Intense Moisture Mask (£36, livingproof.co.uk) works exceptionally well, even on grey growth that can be its own fresh hell of frizz. Meanwhile, the Living Proof Restore range (from £13) is transformative on brittle hair that has lost pigment. Budget-wise, Aussie Calm the Frizz Conditioner (£3, boots.com) is a winner.
For de-puffing my own fine, frizz-prone, wavy locks, it doesn’t get any better than Biolage Advanced KeratinDose Damage Care Renewal Spray (£17.64, cchairandbeauty.com). I spritz, comb it through, and my hair is rendered sleek without ever being weighed down thanks to the product’s protein-rich gloop.
I also rate JVN Leave-In Conditioning Mist (£20, jvnhair.co.uk), which de-frizzes as it hydrates.
JVN hair guru Jonathan Van Ness advises those with thicker locks and/or tighter curls or coils to use ‘the LOC method’: Locking in nurture via a leave-in spray, Oil, then Cream. After the Leave-In Conditioning Mist, deploy JVN Instant Recovery Serum (from £12) to balance the frizz-causing porosity, before finishing with JVN Air Dry Cream (from £10). Now you won’t need a permanent lavatory/bathroom sidekick.
RACE YOU TO IT!
Billedas the first inclusive rouge, stocks of Ateh Jewel Beauty Blush of Dreams (atehjewelbeauty.com, £25) are flying off the shelves after praise on ITV’s This Morning. Unlike brands that use white pigments, Ateh shades — a pink, coral and purple — promise everyone a flattering, truly glowing flush.
5 BEAUTY SHOW-OFFS
MY ICON OF THE WEEK
REESE WITHERSPOON
She likes Cetaphil Gentle Skin Cleanser (£6.67, boots.com), then uses ‘spa in a bottle’ Biossance Squalane + Vitamin C Rose Oil (from £25, sephora.co.uk)
The actress, 47, spends 13 minutes day and night on skincare. She likes Cetaphil Gentle Skin Cleanser (£6.67, boots.com), then uses ‘spa in a bottle’ Biossance Squalane + Vitamin C Rose Oil (from £25, sephora.co.uk). Pre-red carpet she plumps with The Inkey List Hyaluronic Acid Serum (£7.99, Boots).
COSMETIC CRAVING
For those of us who are grounded this summer, the Paul Smith Sunseeker Candle (£65, paulsmith.com) will transport us to holidays whiled away in an Italy sans heatwave. Its addictive aroma conjures cruising along the Amalfi coast, wandering through endless citrus groves, finishing the day with an ice-cold Negroni. Wallow in citrus at its most joyous, offset by the sophistication of the bitter, aromatic herbs of an aperitivo; all bergamot , mandarin, basil and musk. Being a Paul Smith creation, it also looks the part: crafted from two-tone glass in turquoise to represent the Mediterranean, then topped off with acid yellow to symbolise the sun.
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