A hair styling product that has been on the market for decades is being snapped up en masse thanks to a popular beauty trend.
Sales for Schwarzkopf Taft Styling Gel Extra Strong Hold has soared by 56 per cent at Priceline over the past year as more beauty lovers jump on the slicked-back hair craze.
Slicked back up-dos have been one of the hottest hair trends seen everywhere from the celebrities on the red carpet to off-duty models, influencers on social media and even real women out and about – and its reign is set to continue.
Schwarzkopf’s styling gel was a go-to in the nineties and naughties when spiked short hair was all the rage and now decades later, new trends have reignited its popularity.
Hailey Bieber donned a parted slick bun on one of the most prestigious fashion red carpets, the Met Gala, in 2022 and a tightly pulled-back pony tail in 2019.
Schwarzkopf Taft Styling Gel Extra Strong Hold was the second-most bought haircare item at Priceline this year with sales growing by 56 per cent
Slick up-dos have been a hot hair trend seen everywhere from the celebrities on the red carpet to influencers on social media and real women out and about – and its reign is set to continue
As more Australia fashion lovers try to replicate the style they have been snapping up the Schwarzkopf Taft styling gel as well as hairsprays and mousses.
The $6.50 Taft Styling Gel made its debut at number two on Priceline Pharmacy’s top ten best-selling haircare buys for 2023.
The popular gel provides maximum hold so you can sculpt and shape your hair for the ultimate slicked-back look without leaving any sticky residue.
Priceline haircare and grooming category manager Chloe Davidson said buyer habits show the sleek trend is here to stay.
‘Styling products like gels, mousses, and hairsprays continue to climb in popularity, so it’s safe to say the off-duty model slick bun isn’t going anywhere,’ she said.
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