Beauty shoppers have been left in shock after discovering they have been pronouncing the name of a popular skincare product wrong for years.
Many assume Sol de Janeiro’s Bum Bum Cream is pronounced phonetically – but the correct way to say it is actually ‘boom boom’ cream.
The Brazilian brand named the popular body lotion after the Portuguese word ‘boom boom’, which means ‘bottom’ or buttocks’.
Sol de Janeiro officially confirmed how to pronounce the name after years of confusion, but many shoppers still cannot wrap their heads around it.
‘Maybe I’m a silly billy too, but I’ve been calling it bum bum cream, not boom boom!’ Alicia, from Victoria, recently revealed.
Many often assume Sol de Janeiro’s Bum Bum Cream is pronounced phonetically – but the correct way to say it is actually ‘boom boom’ cream
The Brazilian brand named the popular body lotion after the Portuguese word ‘boom boom’ which means ‘bottom’ or buttocks’
Many stood with Alicia – and they don’t have any plans to start calling the product by its correct name.
‘My 16-year-old rolled her eyes and gave me a ‘look’ when I said bum bum,’ a mum shared.
‘Well I was today-years-old when I learned this!’ another added. ‘Too late to change now. I did always think it was a strange name.’
‘I figured it was cream to moisturise your bum bum,’ one joked.
Shoppers also recently realised they had been pronouncing the name of skincare company ‘Cetaphil’ wrong their entire lives.
The company – which was founded in 1947 by an American pharmacist – is pronounced ‘SEE-ta-fill’ rather than ‘SET-a-fill’.
The range of facial washes and moisturisers is named after cetyl alcohol, its main ingredient.
‘The secret it out – here’s how to pronounce our brand name,’ Cetaphil revealed in 2015. The pronunciation is also used on radio and TV ads for the brand.
Skincare lovers all over the world are in shock after discovering they have been pronouncing the dermatologist-recommended skincare line ‘Cetaphil’ wrong their entire lives
Many who saw the post had mixed reactions to the news.
‘That’s just wrong,’ a man said. ‘I’ve been calling it ‘Seh-ta-fil’ (like set) since I was 11, so for about 18 years. Seems too late to change!’
‘Huh? We’ve been using the lotion for 30 years now, and you can’t teach an old dog new tricks,’ another wrote.
‘What? It has to be changed to ‘Set-a-phil’ – it’s only right,’ a third argued.
But others were happy to know their version correct all along.
‘That’s how I’ve always pronounced it, so I’m glad that I was right this time,’ a skincare lover revealed.
‘I’ve pronounced it that way my whole life. I always figured if it was supposed to be pronounced ‘Set-a-phil’ it would have two ‘t’s,’ a second said.
Another wrote, ‘To-ma-to, To-mah-to! Doesn’t matter how it’s pronounced, the products are wonderful. I’ve been using the cleansing bar and moisturiser for years and love it!’
The company – which was founded in 1947 by an American pharmacist – is pronounced ‘SEE-ta-fill’ rather than ‘SET-a-fill’
However, Cetaphil’s mispronunciation was not the only shock to the beauty community.
Makeup lovers recently discovered they have been pronouncing the popular beauty brand Nyx Cosmetics wrong as well.
The makeup brand was founded in 1999 and is named after the Greek goddess of the night – and it ss pronounced ‘Nix’ rather than N-Y-X or Nikes.
The company has now confirmed how to pronounce the moniker after years of confusion on Twitter.
‘It’s pronounced NIX not N-Y-X or NIKES,’ Nyx Cosmetics wrote on Twitter, to the disbelief of hundreds of thousands.
This is how the Greek goddess’s name is also pronounced.
The makeup brand – which was founded in 1999 and is named after the Greek goddess of the night – is pronounced Nix rather than N-Y-X or Nikes (products pictured)
The news garnered mixed reactions from fans.
‘I’m sending this to my mum who says N-Y-X, I’ve been telling her for years,’ one commenter wrote.
‘Whoever is saying ‘nikes’ needs a hug,’ another added.
A third wrote: ‘I know it’s Nix but I still say N-Y-X because I don’t know, maybe I’m a little nuts’.
Some have been pronouncing it wrong; others said they have been pronouncing it right ‘this whole time’ and couldn’t understand those who haven’t been
Others said they have been pronouncing it right ‘this whole time’ and couldn’t understand those who haven’t been.
‘People are still that horribly unaware? To be honest, I only know the correct pronunciation because of RuPaul’s drag race. I was guilty of calling it N-Y-X,’ one person wrote.
‘So I’ve been pronouncing it right since I was 10,’ another added.
This isn’t the only beauty brand to have caused confusion with its name.
In the past, people have struggled with the popular brand Glossier (which is pronounced Gloss-ee-yay as opposed to Gloss-ee-r), as well as the hair brand Kerastase (pronounced Care-ah-stahss not Care-ah-stayce).
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