The young founder of a global beauty brand had an embarrassing blunder that almost cost her thousands of dollars.
Iris Smit, from Perth, is the owner of multi-million dollar business The Quick Flick which best known for creating the world first eyeliner stamp in 2016. The brand has since expanded into offering sunscreen and skincare.
Iris and her team were preparing to launch the new Quick Screen Whipped Body Moisturiser and Aftersun Mousse in Coles, so they took a mock-up shelf tray into a local store to visualise how it would look on shelves.
Then they discovered a typo on the packaging of the tray.
On the side it stated the key ingredient was ‘cooling cumcumber’ instead of cucumber, leaving Iris horrified.
It was a lucky find as the team were set to print a staggering 50,000 shelf trays in same design and roll them out into supermarkets.
The Quick Flick founder Iris Smit noticed the unfortunate error before the latest product was meant to launch in Coles stores nationally. On the side it stated the key ingredient was ‘cooling cumcumber’ instead of cucumber, leaving Iris horrified
The moment Iris and an employee discovered the printing error was caught on camera and the footage was shared on TikTok.
‘This is wild! Thank goodness we take our testing process seriously, to avoid CRAZY mistakes like this from happening!’ the video caption read.
In the clip, the two women can be seen looking mortified as they made the discovery.
‘During our testing visit Iris noticed something. She was like “come, come, come, come here quick!” … and when I saw it, I saw it,’ the worker said in a voiceover.
‘Panic mode was activated as Iris frantically contacted our design team to correct the error ASAP.
‘And what was the outcome? Well we managed to get it all fixed up just in time for our two new mousses to come in hot to Coles stores.’
It was a fortunate discovery as the team were set to print a staggering 50,000 shelf trays in same design and roll them out into supermarkets
The hilarious clip has since been viewed more than 1.4 million times and left thousands in stitches.
‘Omg for real, this is priceless,’ one wrote, another said: ‘That got me howling.’
‘Ladies haha this is why you have a final spec sheet, design approval form that’s signed off by three different departments,’ a third said.
The Quick Screen range includes products for your skin, eyelashes and eyebrows (pictured)
The idea for The Quick Flick came in 2016 when she was searching for an easier way to do her winged eyeliner everyday.
When she made the Forbes rich list in May 2022, Iris told FEMAIL she was honoured to have made the list in what had been a difficult time for businesses in the Asia Pacific region.
She was one of 4,000 people to be put up for a place on the coveted list. The youngest person to make the list was just 14 – while the average is usually 26.8.
The young entrepreneur – who invested $10,000 of her own money into her brand – appeared on Shark Tank in May 2018 just three months after launch.
The ‘sharks’ were interested in her $35 product with Andrew Banks offering to invest $300,000 – a deal for 25 per cent of her company – just three months after she launched in 2016.
But five months later when it was time to sign the contract, Iris realised her business was worth far more than the offer.
‘My business was valued by the sharks on the show at $1million, however by the time the show aired in May its valuation had already tripled. I wasn’t in the position where I really needed the $300,000,’ she said.
The winged eye-liner queen went out on her own – and within 12 months, she had turned over $10 million dollars.
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