Beauty lovers are rushing to get their hands on Elf Cosmetics’ brand new liquid blush – and thousands claim it’s the ‘perfect dupe’ for Rare Beauty’s iconic Soft Pinch blush.
Selena Gomez‘s Rare Beauty’s blush has become a cult favourite among shoppers, and the brand sells $100million (AUD) worth of the buy each year.
But the $41 price tag dissuaded many who are on a budget – which is why Elf’s $13 Camo Liquid Blush is rising in the ranks.
Thousands online have already matched up the colours they believe are ‘dupes’ for the high-end celebrity beauty brand.
Makeup expert Monica, who goes by Mango Monica online, claimed Rare Beauty’s ‘Happy’ looked ‘identical’ to Elf’s ‘Pinky Promise’ – and she couldn’t tell the difference when she tried both on.
Makeup expert Monica, who goes by Mango Monica online, claimed Rare Beauty’s ‘Happy’ looked ‘identical’ to Elf’s ‘Pinky Promise’
Beauty lovers are rushing to get their hands on Elf Cosmetics’ brand new liquid blush – and thousands claim it’s the ‘perfect dupe’ for Rare Beauty’s iconic Soft Pinch blush
Both the Elf and Rare Beauty packaging are similar shapes, where the latter has more of a matte look.
Rare Beauty’s blush is also 7.5ml – while the dupe is 3.5ml.
Nevertheless, both brands claim that merely a dot of the product is enough to cover your whole cheek.
Beauty lovers online have already given the buy rave reviews, with many rating it five-stars.
‘The colours are not the same, but they have similar tones,’ makeup influencer Abby said in a video. ‘The Elf blush is very pretty – I’m obsessed with it. It’s the best dupe ever dropped.’
‘They look exactly the same on me,’ another noted. ‘The Elf is a bit dewier – which I prefer. Very beautiful.’
‘I bought all of the Elf shades and couldn’t be happier,’ a woman said. ‘Especially great if you’re on a budget – I’m going to gift some of these to my friends.’
Thousands online have already matched up the colours they believe are ‘dupes’ for the high-end celebrity beauty brand – including ‘Happy’ and ‘Pinky Promise’ [pictured]
What Elf liquid blush shades match up with Rare Beauty?
ELF COSMETICS
Comin in Hot Pink
Berry Well
Suave Mauve
Pink Promise
Dusty Rose
Bronze Bombshell
RARE BEAUTY
Lucky
Grace
Encourage
Happy
Bliss
Love
While the coveted makeup buy isn’t available in Australia yet – previous shipping schedules indicate the blushes will hit Aussie stores by late January
But a few had some complaints about the budget version’s quality.
‘Personally, I’d pick Rare Beauty. It lasts WAY longer than Elf. I had to reapply thrice when I used it and never done that for Rare Beauty. They both look great though!’ a woman wrote.
Another echoed, ‘I have noticed that the Rare Beauty one lasts me all night until I wash it off with soap. The Elf one doesn’t last as long, I look so pale after a while.’
While the coveted makeup buy isn’t available in Australia yet, previous shipping schedules indicate the blushes will hit Aussie stores by late January.
Other Elf buys are available online, or at Priceline, Kmart, and Target stores across the country.
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .