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Shoppers have turned to Amazon Australia in search of budget buys similar to luxury makeup and skincare buys – and prices start at just $12.
Most Australians fall in between the cracks in a world of high-end celebrity beauty brands and $900 moisturisers.
Despite rave reviews, most are unconvinced they need to spend a significant chunk of their pay check on face cream – which is why millions have turned to bargain buys that offer a similar look for a fraction of the price.
Beauty lovers have struggled to find high-quality budget primers in the past – with many having to fork out almost $70 to use Milk Makeup’s Hydro Grip product
Beauty lovers have struggled to find high-quality budget primers in the past – with many having to fork out almost $70 to use Milk Makeup’s Hydro Grip product.
But Elf has come to the rescue with its Power Grip Primer ($28.90) which is suitable for all skin types and infused with hyaluronic acid to prep and smooth your skin to perfection.
The primer is best-known for its ‘sticky’ texture that grips onto your makeup and ensures it stays in place all day long.
NYX Professional Setting Spray ($16.99)
‘This is the only thing that controls my oily T-zone, I’m literally obsessed with it,’ a woman said. ‘It’s so much better than every other primer I’ve used.’
On the topic of having your makeup stay on and look perfect all day, NYX’s Professional Makeup Setting Spray ($16.99) has over 70,000 five-star reviews and has been likened to Urban Decay’s All Nighter Long Lasting Setting Spray ($64).
One said: ‘I’ve tried several setting sprays and although I’ve found them to be relatively good, I keep coming back to NYX. It really has holding power and a little goes a long way.’
‘It’s unmistakably, quantifiably superior to basically every other offering from pharmacy brands. I can sleep in my makeup and wake up with my base, blush, highlight, and eyeshadow still perfect,’ another revealed.
The Maybelline Instant Perfector ($21.99) is a 4-in-1 primer, concealer, highlighter, BB cream
Charlotte Tilbury’s Hollywood Flawless Filter ($70) has become synonymous with the ‘no makeup’ makeup look – with many praising the product’s ability to airbrush and illuminate skin.
However, the Maybelline Age Rewind Instant Perfector (from $21.99) functions exactly the same way – and is a 4-in-1 primer, concealer, highlighter, and BB cream.
Those with tight schedules have raved over the buy’s ability to quickly transform their skin in the matter of minutes.
Setting powder has become an essential part of everyone’s beauty routine
‘Shake it well before you apply and rub it in circles!’ one advised. ‘It’s very smooth and seamlessly blends into your skin. I definitely recommend it.’
Setting powder has become an essential part of everyone’s beauty routine, and Maybelline’s Fit Me Loose Finishing Powder (from $13.69) has shot to the top of the beauty charts.
Aussies typically tend to prefer a loose powder because it sits well on top of sunscreen and combats sweat.
Described as a bargain similar to Laura Mercier’s iconic setting powder ($81), shoppers cannot get enough of the Maybelline buy’s natural finish.
‘It makes me look so soft and stays on all day – I love it,’ a shopper said. ‘Absolute must-have.’
Enrinde’s $15.99 Liquid Cream Blush is rising in the fan-favourite ranks
Selena Gomez‘s Rare Beauty’s blush has become a cult favourite among shoppers, and the brand sells $100million (AUD) worth of the buy each year.
But the $41 price tag dissuaded many who are on a budget – which is why Enrinde’s $15.99 Liquid Cream Blush is rising in the ranks.
‘Perfect pigment and very easy to blend – you only need a dot!’ a reviewer said.
The NYX Fat Oil Lip Drip ($17.99) has been dubbed the ‘perfect’ budget version of the Dior Addict Lip Glow Oil ($62).
Shoppers claim NYX’s formula is not only hydrating but is also a bit more pigmented – which many prefer.
‘The formula is nice and light, not sticky at all,’ one said. ‘It’s also got a moderate amount of pigment and makes your lips look so juicy and dewy with a glossy finish. Love it!’
The NYX Fat Oil Lip Drip ($17.99) has been dubbed the ‘perfect’ budget product similar to the Dior Addict Lip Glow Oil ($62)
Shoppers are flocking to get their hands on a $22 similar to La Mer’s $920 face cream
L’Oreal Paris Lash Paradise ($11.95)
Mascara is the much-needed finishing touch to spruce up even the simplest makeup routine, and supermodel Kendall Jenner-approved L’Oreal Paris Lash Paradise ($11.95) has quickly become a fan-favourite.
Described as similar to Two Faced’s popular Better Than Sex ($50) mascara, thousands have recommended the bargain buy for everyday-use.
In terms of skincare, La Mer has been in the top echelon for years and its Crème de la Mer ($920) has won several awards.
But not everyone can afford to spend that much on cream – which is where La Roche-Posay’s Cicaplast Baume B5 ($22.95) comes in.
With shoppers praising the unscented balm’s ability to ‘completely transform’ your skin in under a week, many have been racing to get their hands on the budget buy.
You can shop more beauty here.
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