Australian shoppers are obsessed with a new beauty trend – but hundreds claim their grandmothers have been using the popular skincare buy since the 1950s.
Olay’s sensitive moisturising lotion ($8 now on sale, usually $16) has recently had a resurgence.
British influencer Shannon Mitchell revealed that her 96-year-old grandmother swears by the product and has used it every day for over 70 years – and she still has clear skin.
‘Olay is the secret to how well my nan has aged,’ she said in a video. ‘It promises to provide all day moisture and leaves your skin feeling soft and nourished.’
You can find the popular product at most pharmacies and supermarkets in Australia including Coles, Woolworths, Priceline, Chemist Warehouse, and more.
Melbourne influencer Christina Podolyan swears by Olay’s skincare products
Shannon added, ‘This is a new staple in my skincare. It would be amazing under make up, it just soaked into my skin and has such a light consistency.’
Australian makeup guru Louise B also ran to the supermarket to get her hands on the popular buy after hearing that it ‘helps you stay looking young’.
‘As soon as I saw people on TikTok mention that them, their mama, and grandmother do not age thanks to this cream, I ran!’ she wrote in a video. ‘It’s half price at Coles right now for $8!’
The American skincare brand was first launched in 1952, and its tagline is ‘ageless’.
With the recent trend of Gen Z worrying about how they are going to look as they get older, anti-ageing products have been on the rise.
Olay’s sensitive moisturising lotion ($8 now on sale, usually $16) has recently had a resurgence
Hundreds of Australian beauty lovers shared their experiences with the brand online.
‘I use the Olay retinol and I’m 32 this year,’ one said. ‘People think I’ve just turned 20.’
‘Listen don’t sleep on this!’ another advised. ‘My great aunt used Oil of Olay until she was 98 and she looked great!’
A professional wrote: ‘I’ve been a beauty therapist for 20 years and a lot of my clients use Olay – they have beautiful skin.’
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