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An Aussie beauty brand famous for its ‘too good to be true’ hair range is making waves with two ‘must-buys’ for 2024: a mask that makes your locks ‘smell like a holiday’ and a shampoo and conditioner that delivers an instant ‘shine blast’.
Coco&Eve was started by Aussie expat Emily while she was soaking up the rejuvenating benefits of spas in Ubud, Bali.
The mum, who is also behind hugely successful brands Bellabox and Sand & Sky, was struck with inspiration mid-way through a hike up a volcano and wanted to try and bottle ‘Bali magic’ in a way that combined tropical ingredients with science.
The result is one of the country’s top skin and haircare brands that heroes raw virgin coconuts as a main ingredient; Indonesia is the world’s largest producer of the superfruit which is known for its outstanding beauty benefits.
Sweet Repair Hair Mask results: This scientifically-formulated repair formula transforms locks in five minutes using biomimetic ceramides, Keratin and Hyaluronic acid
Following Coco&Eve’s first star product, the Like a Virgin Hair Masque, the newest buy flying off shelves this year is the $49 Sweet Repair Hair Mask.
Having already been awarded more than 542 rave reviews, the scientifically-formulated repair formula transforms locks in five minutes using biomimetic ceramides, Keratin and Hyaluronic acid.
It’s also packed with banana, avocado, guava, rambutan and the famous raw virgin coconut and only needs five minutes to sink in after shampooing.
‘My hair is oily in the scalp but very dry towards the ends so it’s very difficult for me to find products that help. This mask is absolutely magical, it adds shine to my hair and doesn’t oil up my scalp, it also smells amazing,’ one thrilled shopper wrote.
‘Another great mask. My hair is a million times smoother from the first go and I’ve had little to no breakage! This mask definitely delivers all that it promises,’ another added.
The mask is packed with banana, avocado, guava, rambutan and the famous raw virgin coconut and only needs five minutes to sink in after shampooing
The second buy sweeping social feeds at the moment is the brand new $62 ‘Pro Youth’ shampoo and conditioner set.
Very different to Coco&Eve’s popular Super Hydrating range, this set uses probiotics and retinol and increases hair ‘bounciness’ while delivering instant shine.
It has been clinically proven to improve hair shine by 93 per cent when used with the brand’s Youth Revive range.
‘This is the best shampoo ever,’ one woman wrote.
‘Love, love, love this shampoo, conditioner and hair oil. It’s left my flat dull hair, lovely and bouncy with a great shine,’ another added.
‘I love the scent. Nice and light. The shine you get from this line is a game changer. Works great on my fine, long, 2A hair. Works great with high lift blonds and I love the retinol used in this! It’s about time we start to focus on not just our hair but our scalps as well,’ a third raved.
Ms Hamilton lived away from home in Singapore for 13 years in order to get Coco&Eve off the ground, and her sacrifice has ensured a bright future for the brand.
Emily Hamilton has lived away from home for 13 years in order to get Coco&Eve off the ground – and her sacrifice has ensured a bright future for the brand
The entrepreneur was tugged in two directions between having a home she called her own back in Australia and building a brand; she chose to pursue the more volatile option and took a chance on herself.
Emily sold her childhood home for funds to kickstart her brand – which still remains 100 per cent privately owned – and relied on her seven years of prior beauty experience to make an impact on the market.
‘When I started looking into what would eventually become Coco&Eve, the vegan and cruelty movement was just finding its legs,’ Emily recalled. ‘It meant a lot to me because I was so conscious about consumption.’
‘There was – and still is – a lot of brilliant hair care in the market,’ she told FEMAIL.
‘But I wanted to occupy a space between supermarket and salon-certified products. This brand works to directly connect with the consumer and ensure they’re taken care of spectacularly.’
You can shop the range here.
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