Sephora fans are in a frenzy over a new hair oil they say changes everything – and it hasn’t even officially launched yet.
The hair oil is being praised by beauty enthusiasts wanting to prevent blonde locks from turning yellow or orange – and 10,000 bottles sell every month despite its quiet arrival on the hair care scene.
The $57 Moroccanoil ‘Treatment Purple’ is designed to ‘combat brassiness while nourishing the hair for daily color maintenance and care in one product’.
Customers say the product competes well with other industry-leading colour correcting brands.
The Treatment Purple oil officially launches on Saturday, with the team at Rainbow Studios on Darlinghurst offering 15-minute stylish sessions with the popular product.
Despite no official launch the oil has been given a lot of attention by delighted Sephora fans – with 410 of them leaving glowing reviews on the shop’s website.
95 per cent of consumers surveyed said Moroccanoil Treatment Purple refreshes highlights with just one application.
To use simply apply a small amount throughout damp or dry hair then style as usual. It can be used two to three times a week or as needed.
The $57 Moroccanoil ‘Treatment Purple’ is designed to ‘combat brassiness while nourishing the hair for daily color maintenance and care in one product’. It’s a product blonde customers have been waiting for
‘Bought it after getting my hair bleached & it helped me with moisture and softness. I can use it multiple times a day, for days on end and my hair is never greasy or weighed down,’ one woman wrote and rated the product five stars.
‘Couldn’t recommend enough! I’m obsessed with this product and it’s now a staple in my hair routine! Love it! Smells so good and makes my hair feel amazing! I’m a sucker for hair oils so I have tried a lot and this one takes the cake,’ another said.
‘This oil is so cool! With gradual use I’ve felt like my hair looks brighter blonde!! It smells nice and it makes my hair look healthy and fresh. I have no complaints. A little goes a long way. Definitely recommend!’ a third wrote.
To use simply apply a small amount throughout damp or dry hair then style as usual. It can be used two to three times a week or as needed
Another woman said: ‘I have been using the OG product for years, but decided to try this, as my hair always pulls yellow over time.. Don’t expect it to make it more blonde or truly tone your hair, but it does an amazing job at preventing the yellow.’
The product is described as rich yet lightweight and shoppers say only a small amount is required with every use.
It instantly absorbs into the hair to immediately enhance manageability, boost shine, and deliver long-term smoothness and softness.
Moroccanoil Co-founder Carmen Tal said: ‘Moroccanoil Treatment propelled the success of our brand years ago, and we are delighted to build upon the legacy of this iconic product with the new Moroccanoil Treatment Purple.
‘Understanding the importance of caring for your hair between salon appointments, we are happy that this new treatment also broadens our Purple Collection of products, which are formulated to protect, enhance, and extend the life of your hair color.’
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .