After years of clamouring, petitions and pleas from sweet-toothed fans across the country, white chocolate Maltesers are officially making a triumphant return.
The popular snack, known for its white chocolate coating wrapped around the crunchy centre, will be back in UK shops from June 16, 2025, and available in treat bag, single and sharing bag formats.
Originally launched back in 2003, white chocolate Maltesers became an instant hit with chocolate lovers seeking something creamier.
But in a move that baffled fans, the product disappeared from shelves in 2014, sparking years of nostalgic cravings and social media pleas.
Devotees never gave up hope. Mars Wrigley, the company behind the beloved brand, says it has been inundated with requests ever since.
Comments like ‘Bring back white Maltesers!’ and ‘We’re all crazy about Maltesers at our house – have you thought about doing a white chocolate version?’ have been echoing across the internet for years.
Now, the wishes of a loyal fan base have been granted. In a nod to the growing popularity of white chocolate in the UK, Mars Wrigley has confirmed the comeback many have been dreaming of.
A spokesperson for the confectionery giant said: ‘We’re delighted to bring Maltesers White Chocolate back for the passionate fans who have been anticipating their return for years.
Originally launched in 2003, white chocolate Maltesers are officially making a triumphant return
‘Maltesers is all about encouraging people to look on the light side of life, and so definitely try them if you’ve not done so before.’
The updated version stays true to what fans adored the first time around – the signature malty crunch encased in a silky chocolate shell.
It’s sweet, light, nostalgic and, according to Mars Wrigley, it’s everything fans loved but with a fresh glow-up.
The buzz around the product’s return has been building for months, with online petitions and social media campaigns urging the company to listen to the masses.
One X user declared: ‘Bring back white chocolate Maltesers.’ Another fan revealed: ‘Had a dream last night that white chocolate Maltesers were back and I bought a whole crate of them.’
A third said: ‘They need to bring the white Maltesers back, the world went downhill when these disappeared.’
One person wrote: ‘They really need to bring back the white chocolate Maltesers, they were amazing.’
Maltesers, for the uninitiated, are round balls of malted milk coated in a thin layer of chocolate.
For years, chocolate lovers have lamented the absence of the white chocolate Maltesers online
The product was discontinued 11 years ago, sparking outrage and even a thousands-strong petition for its return
They were first launched in 1937 by Forrest Mars Sr, an American entrepreneur whose sweet vision forever changed the chocolate world.
Initially released in the UK, Maltesers were originally marketed to ‘dieting women’ as a lighter alternative to heavier chocolate bars – a clever bit of branding that helped turn them into a household name.
Today, the humble Malteser has become a global phenomenon, winning fans across Europe, Canada, Australia and New Zealand.
And while the original milk chocolate variety remains a classic, the brand hasn’t shied away from innovation in recent years.
In 2022, a dark chocolate version of Maltesers hit the market to rave reviews.
Meanwhile, the Maltesers Bunnies, often a seasonal favourite at Easter, have earned a devoted following of their own – available both individually and in Mini Bunnies bags.
Still, it’s the white chocolate version that has arguably inspired the most impassioned pleas.
In 2017, a fan even launched a petition to bring them back, hoping to rally 2,500 supporters to the cause.
By March, 2024, the campaign had gathered 1,637 signatures – not quite the target, but clearly enough to make Mars Wrigley sit up and take notice.
Whether you’re rekindling your affair with the long-lost snack or trying it for the first time, the return of the sweet treat will be a highlight of the summer snack season.
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .