Wendy’s has unveiled a signature Aussie menu after finally bringing its famous square patties Down Under.
The popular American fast food joint landed in Surfer’s Paradise in January, much to the delight of fans who’d drooled over the iconic menu from afar for years.
It differentiates itself from McDonald’s and Hungry Jack’s by having a strictly made-to-order policy and does not pre-prepare food or keep it warm using heat lamps.
The new menu offers a fresh take on classic American flavours, with a host of items exclusive to the Australian market and tailored to local tastes.
These include the 100 per cent Australian chicken burger, the OG Square Hamburger made with Aussie beef, the Baconmator, loaded fries and the Wendy’s Frosty dessert (a thickshake).
Each Australian chicken tender is double hand-breaded in-restaurant and is available in ‘Homestyle’ or a uniquely ‘Aussie Spicy’ flavour.
These tenders are featured in a range of menu items, including the chicken burgers, wraps, and three-piece and five-piece tender meals.
A first-ever offering for the brand, Wendy’s has gone all out – from special fryers and spices, to developing a signature pairing sauce exclusively for Australia.
New menu items include the 100 per cent Australian chicken burger, the OG Square Hamburger made with Aussie beef, the Baconmator, loaded fries and the Wendy’s Frosty dessert (a thickshake)
The OG Square Hamburger will be made with Aussie beef
Wendy’s differentiates itself from McDonald’s and Hungry Jack’s by having a strictly made-to-order policy and does not pre-prepare food or keep it warm using heat lamps
The Baconmator is set to be the biggest hit, with two quarter-pound patties of fresh Australian beef, topped with bacon, cheese, ketchup, and mayo on a toasted brioche-style bun.
Lauren Leahy, Chief Transformation Officer at Flynn Group, the master franchisee for Wendy’s Australia, said ‘launching Wendy’s in Australia has been an exciting journey of research and development’.
‘We quickly realised that a simple lift and shift approach wouldn’t work here,’ she admitted.
‘Instead, we’ve invested time and resources into understanding the local taste preferences, particularly around spice and crunch when developing the recipe for the hand-breaded Australian chicken tenders.’
The team worked through more than 25 iterations to perfect the hand-breaded chicken tenders, tailored specifically to the tastes of Australian consumers.
The Wendy’s Company and Wendy’s franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide.
Founded in 1969, it’s famous for its made-to-order square hamburgers using fresh beef and fan favourites like the Spicy Chicken Sandwich and nuggets.
It’s the third largest burger chain in the world behind McDonald’s and Burger King (which is known as Hungry Jack’s in Australia).
The Baconmator is set to be the biggest hit, with two quarter-pound patties of fresh Australian beef
The Gold Coast opening marks the first of many Wendy’s restaurants to roll out in Australia with new master franchisee, Flynn Group.
Flynn is no stranger to the Australian market, having successfully taken over 260 Pizza Hut locations in Australia in 2023.
To keep up with the growing demand, Wendy’s has extended its trading hours to Sunday–Thursday 9:30 AM – 11 PM, Friday–Saturday 9:30 AM – Midnight.
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