As a 6ft 7in ex-footballer known for his robot dance goal celebrations, Peter Crouch would be the first to admit he’s no one’s idea of a lingerie model.
But the pundit is being hailed as an unlikely saviour of Agent Provocateur after starring in a Christmas advert for the raunchy brand with his wife Abbey Clancy.
In the ad, the model is seen wearing £1,500 worth of red underwear as she sashays into a pub and ties 44-year-old Crouch to a snooker table.
And the skit, which ends with 39-year-old Clancy aiming the cue ball at a very intimate area, has reaped dividends for the firm.
Agent Provocateur reports that sales of its high-end underwear have soared by 20 per cent since the advert aired, and it has also just enjoyed one of its best Valentine’s Days for sales for years. The company is on track to hit £50 million in sales this year, up from £30 million in 2024.
It comes just seven years after the firm went into administration and a period during which it lost its ‘special sauce’, in the words of creative director Sarah Shotton.
Clancy has been the face of Agent Provocateur for a decade, but the sales-boosting ad is the first time she has appeared with her husband. Crouch’s involvement, wearing the brand’s boxer shorts, is credited with helping boost the company’s appeal among male shoppers.
The advert, which also features actress Jaime Winstone as a barmaid, sees Ms Clancy impatiently waiting for her husband in a hotel room wearing only the lingerie.
Clancy has been the face of Agent Provocateur for a decade, but the sales-boosting ad is the first time she has appeared with her husband
Ms Clancy strides down to the pub in just the underwear and high heels, apparently to seduce him, but after she ties him to the snooker table, she punishes him with a well-aimed shot
Another ad features Clancy, who has been in a relationship with Crouch since 2005, in a black Briella lingerie set with its £120 bra
The couple, who have four children, host a popular podcast together
Despite repeatedly sending come-hither pictures of herself to her husband, he is too absorbed in a game of snooker to notice.
Ms Clancy strides down to the pub in just the underwear and high heels, apparently to seduce him, but after she ties him to the snooker table, she punishes him with a well-aimed shot.
Couples hoping to recreate the advert at home need deep pockets. The lacy plunge bra costs £550, the suspenders £475, the thong £300 and the garters £130. The pink silk satin boxers Crouch wears cost another £195.
Another ad features Clancy in a black Briella lingerie set with its £120 bra.
The couple have been together since 2005 after she approached him in a bar.
Crouch, who has spoken frankly about being mocked by football fans over his height, once famously responded to the question: ‘What would you be if you weren’t a footballer?’ with the words: ‘A virgin.’
He and Clancy have four children and host a podcast together.
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