A new name in beauty has got Aussie shoppers buzzing – but a closer look at the brand reveals a surprising familiar detail.
Priceline’s non-pharmacy stores are undergoing a stunning rebrand, transforming into Atomica – a chic new beauty destination that blends affordability with luxury.
The first Atomica store opened its doors at Castle Towers in late November 2024, and it’s already drawing comparisons to cult beauty giants like Mecca and Sephora.
With more stores set to open soon, beauty lovers are obsessed with Atomica’s unique approach to pricing.
Whether you’re a beauty veteran or just starting your journey, Atomica is proof that affordable beauty doesn’t have to compromise on quality or experience.
The Castle Towers location offers curated sections of products priced ‘under $10’, ‘under $20’, ‘under $30’, and ‘under $40’.
Shoppers can snag coveted brands like Elf, Nyx, Milani, and Revolution without breaking the bank.
‘I love this so much,’ one shopper gushed online, while another added, ‘it’s giving Mecca and Sephora vibes but with cheaper brands, which I think is great, especially for the young girls.’
Priceline’s non-pharmacy stores are undergoing a stunning rebrand, transforming into Atomica – a chic new beauty destination that blends affordability with luxury
With brands like Innisfree, The Ordinary, Clinique, La Roche-Posay, CeraVe, and Coco & Eve, Atomica caters to everyone, from the skincare novice to the seasoned beauty enthusiast
The first Atomica store opened its doors at Castle Towers in late November 2024, and it’s already drawing comparisons to cult beauty giants like Mecca and Sephora
The store isn’t just about affordability – there’s much more on offer.
Shoppers can take advantage of the dedicated ‘Glow Advisors’ whose role is to assist customers with tailored beauty advice and in-store services using a high-tech skin scanner which analyses hydration, fine lines, pores, and oil balance.
With brands like Innisfree, The Ordinary, Clinique, La Roche-Posay, CeraVe, and Coco & Eve, Atomica caters to everyone, from the skincare novice to the seasoned beauty enthusiast.
Makeup artist Tanika Jaun raved about the transformation: ‘This makeup wall is stunning. I think Atomica is fantastic. This is such an upgrade from the classic Priceline look.’
For those with a taste for high-end beauty, Atomica doesn’t disappoint.
The fragrance section boasts luxury names like Armani, Who is Elijah, BOSS, Yves Saint Laurent, Ralph Lauren, and more.
But it’s the store’s seamless blend of high and low that has shoppers excited.
‘I think [the stores] look a lot nicer now, especially with a Mecca AND a Sephora upstairs at Castle Towers,’ one commenter said. ‘I haven’t shopped at Priceline for makeup and skincare since high school, but I will now.’
Priceline fans can still use their Priceline loyalty cards at Atomica stores, meaning all those points you’ve been saving can go toward your next beauty haul
Shoppers can take advantage of the dedicated ‘Glow Advisors’ whose role is to assist customers with tailored beauty advice and in-store services using a high-tech skin scanner which analyses hydration, fine lines, pores, and oil balance
Priceline fans can still use their Priceline loyalty cards at Atomica stores, meaning all those points you’ve been saving can go toward your next beauty haul.
With its sleek new look and carefully curated offerings, Atomica is poised to become the go-to beauty destination for Australians.
Many shoppers are already calling for expansion.
‘I need you to open more locations – especially in South Australia,’ one fan urged.
Another added, ‘This is gonna be our more convenient Sephora.’
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .