Aldi has revealed the best time to shop in the lead up to Christmas.
With Christmas around the corner, Brits are reaching peak festive panic, as shops increasingly fill with customers on a mission to stock up on groceries and buy last minute gifts.
For those who would rather avoid the Christmas chaos, or for customers who may find the environment challenging, Aldi has revealed quieter days and times in its stores in the run up to the big day.
The UK’s fourth largest supermarket advises shoppers to visit stores between the typically quieter hours of 8pm and 10pm.
Meanwhile, some of the quieter days are Tuesday 17th December and Sunday 22nd December, as well as Monday 23rd and Tuesday 24th December for those who don’t mind leaving shopping until the last minute.
It comes as the discount supermarket has been named as Christmas Retailer of the Year by the Quality Food Awards, as well as “Best Overall Grocer” at the prestigious Good Housekeeping Institute Christmas Taste Test 2024.
The annual Good Housekeeping taste test – which tests 730 products from more than 97 brands – also crowned Aldi’s turkey, mince pies and champagne as best-in-class in their categories.
Richard Thornton, Communications Director at Aldi UK, said: ‘For many of us, Christmas is all about coming together to share special moments – often over delicious food and drinks with loved ones.
Aldi, the UK’s fourth largest supermarket, advises shoppers to visit stores between the typically quieter hours of 8pm and 10pm
‘At Aldi, we’re here to make your celebrations unforgettable, offering everything you need to create a festive feast that is both affordable and of great quality.
‘This way, you can focus on what truly matters: spending time with one another.’
Meanwhile, British retailers have been accused of ‘greedflation’ after introducing steep price rises in the past two years on festive food and drink – including pigs in blankets and cream liqueurs.
Some Christmas foods were up by as much as 38 per cent compared to the same time in 2022, while alcoholic drinks have risen by as much as 46 per cent.
Critics accused retailers of exploiting shoppers at one of the most costly times of year, calling the hikes ‘greedflation’ – excessive price increases to boost profits.
The Mail compared the cost of Christmas products in early November 2022 and the same period this year – when they are typically launched in stores.
Tesco’s standard-range mince pies cost 38 per cent more, up from £1.09 to £1.50, while Sainsbury’s version rose 36 per cent from £1.25 to £1.70.
The price of panettone also jumped, with Aldi and Tesco upping theirs by 25 per cent from around £4 to £5.
Some of the quieter days at Aldi are Tuesday 17th December and Sunday 22nd December, as well as Monday 23rd and Tuesday 24th December
Crisps saw large price rises, with Lidl’s Deluxe Pigs in Blankets Hand Cooked Potato Crisps rising by 26 per cent to £1.25 and Morrisons The Best Turkey & Stuffing Flavour Crisps up by 24 per cent, from £1.09 to £1.35.
Meanwhile, the cost of Morrisons’ pigs in blankets increased by 22 per cent – from £2.25 to £2.75 – over the two-year period.
Alcoholic drinks saw big rises. A 1l bottle of Morrisons The Best Irish Cream Liqueur went from £10.99 to £16 between November 2022 and this year – a 46 per cent hike.
Lidl’s Christkindl Gluhwein – a German mulled wine – also jumped by 20 per cent over this period, from £4.99 to £5.99.
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