Kmart has stunned shoppers by stocking a popular European product Aussies have been ‘dying’ to get their hands on.
Many have found ‘secret’ stashes of Essence Cosmetics buys around their local Kmart stores ahead of the festive season.
Essence is a German makeup brand best known for quality products at low prices.
The brand has soared to popularity in Australia recently – with its lip gloss ($4.50) being the third best-seller at Priceline in 2023.
Claudia, from Melbourne, shared her delight in a video: ‘I don’t want to alarm anybody, but Kmart has a secret.
‘I have found out about many cheating exes in the past by pure private investigation – and now I’ve discovered Essence boxes in their crates.’
Claudia discovered ‘many different products scattered throughout’ her local store.
The shopper bought a lip balm and lip oil from Kmart.
Essence is a German makeup brand best known for quality products at low prices
Essence has soared to popularity in Australia recently – with its lip gloss ($4.50) being the third best-seller at Priceline in 2023
Claudia also found a $17 gift kit with five products in it which she deemed ‘perfect’ for a tween present.
The Essence box of fun comes with various different products depending on the version you purchase, but shoppers have reported receiving nail polish, beeswax lip balm, lipstick, lip oil, mascara, and more.
‘I don’t think you understand how much I love Essence,’ she raved.
Others in Brisbane and Sydney have also reported finding Essence products in their local stores, but it is not available online yet.
Many shoppers have give five-star reviews to the brand’s famous mascara and say it gives better results than products twice or three times the price.
One wrote: ‘My lashes are so fair and thin that it’s hard for me to find mascara that will give me such great volume.
‘This mascara is so good! It was easy and was a flawless result for an affordable price.’
‘I go from an eight-hour work day right to the gym and sweat like crazy… and this stuff doesn’t budge! I love it!’ another amazed reviewer said.
Australians were overjoyed to discover their favourite budget makeup brand at Kmart.
‘I love Essence – their mascara is my go-to,’ one said.
‘I’m so excited – you get Essence at Priceline too but it’s always sold out,’ another wrote.
‘The brand is so cute and girly,’ a shopper wrote. ‘Makes me feel like a pre-teen!’
A woman added, ‘I’m going to need another room for all my make up products.’
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