Waitrose has unveiled the criminal mastermind behind the mystery dessert thief – concluding their two-part festive ad.
On 5 November, the luxury supermarket released the first part of their star-studded whodunnit advert – Sweet Suspicion, A Waitrose Mystery, which teased a mysterious dessert thief among a group of festive diners.
After weeks of pondering the puzzling pilferage – who stole the No1 Red Velvet Bauble Dessert – the British retailer have finally released the identity of the sweet treat stealer today.
The mystery sees a family getting everything ready for Christmas Day, only to discover their special pudding as disappeared, leaving an amateur detective to try and figure out who is the thief.
In the newly released second-part, curious customers discover that the pudding poacher was Steve.
Played by Dustin Demri-Burns, the Christmas dinner cook is caught red-velvet handed tucking into a slice of the delectable treat in the shed, much to the shock of the nation – who voted Steve the least likely of all the suspects.
After the first-part of the advert was released earlier this month, the weeks that followed were full to the sugar dusted brim with conspiracy theories, alibis and guessing across shops and social media.
And while most were fooled by Fig the Cat, who accumulated the highest number of accusers, it was Steve – the innocent Christmas cook – who was the mastermind behind the pudding pilferage.
Waitrose have unveiled the criminal mastermind behind the dessert thief mystery, concluding their two-part festive ad
On 5 November, the luxury supermarket released the first part of their star-studded whodunnit advert – Sweet Suspicion, A Waitrose Mystery, which teased a mysterious dessert thief among a family
One of the nation’s most-loved detective duos, Line of Duty stars, Vicky McClure and Martin Compston, even reunited in an effort to crack the case of the missing pud.
Viewers were treated to the first instalment earlier this month, featuring Fleabag‘s Sian Clifford, Succession star, Matthew Macfadyen, and Afterlife comedian, Joe Wilkinson.
Sex Education star Rakhee Thakrar and Dustin Demri-Burns of ‘Slow Horses’, were also among those seated at the festive dinner table.
The second part of sees amateur detective, played by Matthew Macfadyen, crack the case of the disappearing dessert. In the second instalment he asks the group of suspect gathered around the diner table: ‘How could someone pull off such a delicious crime with so many witnesses?’
‘Distracting the kids, keeping the host busy, giving me this irresistible gift and going to such extreme lengths to have the dessert all to themselves,’ he notes, wondering who could have managed the criminal feat.
While May absent mindedly stirs a pot of cranberry sauce, sneaky Steve silently retrieves the decadent treat from the fridge before scurrying away.
But not long before he is noticed by Fig the cat, who witnesses the crime taking place while perched on a chair with a view of the fridge.
Steve then puts a finger to his lips in a bid for secrecy, before throwing a ball to throw the feline off the scent.
‘It was Steve, he hid the dessert in the gingerbread house!’ the detective then reveals. The rest of the guests then head to the shed where they find a guilty looking Steve just about to tuck into a with a spoonful of pudding.
Caught in the act, Steve sheepishly says, ‘I found it… It’s really good. Anyone want some?’
And while most were fooled by Fig the Cat (pictured), who accumulated the highest number of accusers, it was Steve – the innocent Christmas cook – who was the mastermind behind the pudding pilferage
In the newly released second-part, curious customers discover that the pudding poacher was Steve, played by Dustin Demri-Burns (pictured), who was caught red-velvet handed tucking into a slice of the delectable treat in the shed
Customers across the nation were left scratching their heads as they rallied to crack the case of the vanishing dessert.
The advert caught the attention of shopper when it was released earlier this month, with the first part of the campaign having brought in 150 million views across social media, TV and other digital channels.
The impressive traction makes the Sweet Suspicious the retailer’s biggest ever festive campaign.
But despite drawing in curious customers attempts to detect the culprit, less than 10 per cent guessed correctly. The guilty cook drew in the least votes of all those up the crime, with the lowest ranking 8 per cent of votes.
Nearly a fifth of Waitrose detectives guessed Fig the Cat was the pudding poacher, with 18 per cent pinning the crime on the feline.
The polls revealed Gamma was the second highest suspect with 17 per cent of votes, followed by May with 15 per cent.
Nathan Ansell, Customer Director at Waitrose, said: ‘The last few weeks have been filled with suspicion, guessing and alibis. Customers and Partners alike have been getting into the ‘whodunnit’ spirit, from wearing the ad t-shirts in store with their predictions of who the culprit is, we’ve also seen huge engagement on social media polls and I’ve even had customers getting in touch with their own detailed theories and pictures.
‘I can’t wait for everyone to find out who did it! So here’s to celebrating with some amazing GOOD food and seeing the surprise or smug looks on everyone’s faces.’
In the newly released second-part, curious customers discover that the pudding poacher was Steve
After the first-part of the advert was released earlier this month, the weeks that followed were full to the sugar dusted brim with conspiracy theories, alibis and guessing across shops and social media
Viewers were treated to the first instalment in a double part mystery this year, featuring a star studded cast including Fleabag ‘s Sian Clifford, (right) Succession star, Matthew Macfadyen , and Afterlife comedian, Joe Wilkinson
Viewers are made to guess the culprit of the pudding thief. Was it the downtrodden grandma – once the Christmas pudding baker, now the cranberry sauce maker – the cheese feaster May, or turkey roaster Steve
Earlier this month, the supermarket released a star studded whodunnit advert – Sweet Suspicion, A Waitrose Mystery – featuring a two-part campaign and festive cliffhanger
Joe Wilkinson, who played the part of Uncle Phil, said: ‘I’ve been getting accused left right and centre so I’m glad the public now knows that it WASN’T ME.’
Dustin Demri-Burns, who played Steve said: ‘I can fully empathise with Steve and his pud-thieving ways. The pressure of making Christmas wonderful can get to us all – sometimes we just want to eat our pudding in the shed and that’s ok.’.
The first 90-second film follows one family preparing the Christmas meal.
While Steve, played by Demri-Burns, glazes the turkey and roasts the spuds, May, played by Clifford, sneaks off from parsnip peeling to munch on a predinner cheese selection.
Meanwhile, Samira, played by Thakrar, shakes up the Christmas cocktails and the kids, played by Naya and Sonny, layer the gingerbread house.
But amid the preparations for the festive feast, the family soon discover there is a thief among them.
Much to their horror, the Waitrose Red Velvet Bauble Dessert, generously provided by Uncle Phil, played by Wilkinson, mysteriously vanished from the fridge.
The amateur detective, played by Macfadyen, makes it his mission to find out whodunnit amongst the equally dubious dinner guests.
Viewers were made to guess the culprit of the pudding thief. Was it the downtrodden grandma – once the Christmas pudding baker, now the cranberry sauce maker – the cheese feaster May, or turkey roaster Steve?
Also a potential suspect is the family cat, Fig – played by a feline actor of the same name.
The second installment revealing the identity of the pudding poacher was released on 26 November.
The supermarket chain is releasing 550 new products for the festive season, including more than 150 new items to mix up the mystery at the dinner table.
Customers across the nation were left scratching their heads as they rallied to crack the case of the vanishing dessert
The supermarket chain is releasing 550 new products for the festive season, including more than 150 new items to mix up the mystery at the dinner table
Among them is The No.1 Red Velvet Dessert, the stolen pudding at the centre of the story. The family sized festive delight will be available for families to fill their fridges from 19 December.
Meanwhile, sweet treat fiends can get their hands on individual Red Velvet Bauble Desserts which are available instore and online.
Several other delectable products from the chain’s Christmas range feature in the campaign.
Among those is their gooey Reuben Rarebit cheese bake, crumbly Brown Butter Mince Pies with Cognac and a sticky Treacle Glazed Turkey Crown.
The culprit will be revealed on TV tonight during the Great British Bake Off on Channel 4 at 8:15pm and in I’m a Celebrity Get Me Out of Here on ITV at 9:15pm.
This article was originally published by a www.dailymail.co.uk . Read the Original article here. .