A scented water brand backed by actors Ashton Kutcher and Mila Kunis is targeting the UK for expansion.
Air Up, which sells bottles that make water taste like fruit and soda, is aiming to crack Britain following success in Germany.
The Munich-based company, which is 1 per cent owned by the Hollywood couple, sells water bottles that can be fitted with scented ‘pods’.
These emit smells which trick the brain into thinking the water is flavoured.
The bottles start at £30, while pods for flavours such as watermelon and bubblegum start at £5.
While UK customers can already buy the bottles online, Air Up chief executive Christian Hauth said the brand was looking to stock its products in more shops across Britain.
Thirsty work: Actors Ashton Kutcher and Mila Kunis have invested in Air Up
Air Up is sold in Boots and Sainsbury’s but agreements with more major retailers are expected in the coming weeks.
‘We’re hitting open doors and open arms in the UK,’ Hauth said. ‘The main goal for us is to be as ubiquitous as possible and, for that, we need to be where the customer is.’
Since it launched in the UK in 2021, Air Up has raked in more than £100 million in sales from British customers, thanks in part to a social media advertising blitz.
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